As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, content management systems and shopping carts that are easy to optimize.
Web Content Management System (Web CMS)
A Web content management system (WCMS or Web CMS) is content management system (CMS) software, usually implemented as a Web application, for creating and managing HTML content. It is used to manage and control a large, dynamic collection of Web material (HTML documents and their associated images). A WCMS facilitates content creation, content control, editing, and many essential Web maintenance functions.
Most systems use a database to store content, metadata, and/or artifacts that might be needed by the system. Content is frequently, but not universally, stored as XML, to facilitate reuse and enable flexible presentation options.
A presentation layer displays the content to regular Web-site visitors based on a set of templates. The templates are sometimes XSLT files. Administration is typically done through browser-based interfaces.
Unlike Web-site builders like Microsoft FrontPage or Adobe Dreamweaver, a WCMS allows non-technical users to make changes to an existing website with little or no training. A WCMS typically requires an experienced coder to set up and add features, but is primarily a Web-site maintenance tool for non-technical administrators.
References
1. ^ Ethier, Kay, and Scott Abel. "Introduction to Structured Content Management with XML". CMS Watch. http://www.managingenterprisecontent.com. Retrieved on 2007-11-12.
2. ^ Tivy, Jim, et al.. "The XML Content Management System for Document Centric XML". Bluestream Database Software Corporation. http://www.bluestream.com/xdbres/Content/Business/whitepaper/XmlCms/Outline.html. Retrieved on 2007-11-12.
3. ^ Woric Faithfull. "Using XSLT to Make Websites". woric.net. http://woric.net/wsg_presentation/Part1_using_xslt.xf. Retrieved on 2007-11-08.
